July 25, 2021

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Twitter begins testing Reddit-style negative vote button on iOS

2 min read


Some Twitter iOS users may see a new button that looks like Reddit’s negative vote button in people’s responses. This is part of the social network’s latest experimental feature designed to give it more insight into the type of responses users find relevant in a conversation. According to Twitter support ad, the goal is to be able to collect enough data for the platform to work on ways to bring up more relevant responses. In long threads, for example, the best replies don’t always show up immediately and can be buried under tons of other people’s tweets.

Random testers who get the feature may see different versions of it. Some may see positive vote and negative vote buttons, while others may only see a negative vote button right next to Twitter’s heart / like option. A third version will show testers the thumbs up and down buttons instead. The number of downvotes a response gets will not be visible to the public, and users’ downvotes will be visible to them alone. During this time, upvotes will appear as likes.

At this time, the votes won’t change the order of the responses in the same way that Reddit buries responses that get a ton of negative votes. As Twitter user researcher Cody Elam explains in a series of tweets, the purpose of the experiment is not to shame users, but to give “people the power to privately voice their opinions.” on the quality of responses ”and to give the company a“ more nuanced approach ”. Feedback. ”He added,“ We ​​hope to learn more about the quality of the responses people are voting on and whether voting is a feature that people find valuable. ”

This isn’t the first time Twitter has started testing the Reddit-like feature. A few months ago, the social network began to experiment Facebook style emoji reactions which also included positive vote and negative vote buttons.

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