Apple faces even more setback in Europe on its iOS App Store policies for developers. The UK competition regulator has launched an antitrust investigation into the iPhone maker for alleged anti-competitive behavior. The Competition and Markets Authority (CMA) said it acted after receiving several complaints from developers denouncing Apple’s “unfair” terms and conditions. It will now take a look at Apple’s App Store rules that see it approving apps that make the cut and require developers to use its own in-app payment and purchase systems.
“Millions of us use apps every day to check the weather, play a game or order takeout,” said Andrea Coscelli, CMA CEO. “Thus, complaints that Apple is using its market position to set terms that are unfair or may restrict competition and choice – potentially causing customers to lose out when buying and using apps – justify careful consideration.
The latest move adds to the regulatory pressure Apple faces in Europe. It follows the launch by the European Commission of a separate antitrust system surveys in the App Store and Apple Pay. In addition. Fortnite Manufacturer Epic Games has also deposited a large number of complaints with global regulators, including the UK, on Apple’s approach to in-app purchases.
The CMA previously released its own high-profile report on the digital sector which also highlighted Apple’s partnership with Google to use it as the default search engine on its devices. We reached out to Apple for comment.