May 13, 2021

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OK, ‘Spider-Man: No Way Home’ revealer was a good troll

3 min read


The monitor is a weekly column devoted to everything that happens in the world of WIRED culture, from movies to memes, from TV to Twitter.

Sometimes at the end of a long week when someone stole lady gaga dogs and a new one coronavirus variant hit new york city, it’s a relief to see only one end of the dumb Internet of yesteryear. You know what I mean; the Before Times website where people made memes and argued about the movies and then moved on with their days. People now know that the internet has never been so innocent – the darkest corners were just more hidden away – but there were times when ignorance was blissful, and we can see glimmers of it now in shards. minor light.

Today’s piece of online poetry? The revelation of the new Spider-Man 3 Title. Here is how it went. Fans have been speculating for some time about the name of the third Tom Holland-directed Spidey movie. Since previous installments used a variation of the word homeSpider-Man: Homecoming, Spider-Man: Far From Home– most thought the new movie would have something similar, maybe even one about the time people spent in their homes during the Covid-19 pandemic. Spider-Man: Work From Home? Spider-Man: Homeschooled? Spider-Man: HGTV? The possibilities were endless.

So, to spark excitement, the film’s cast – Holland (aka Peter Parker), Zendaya (MJ) and Jacob Batalon (Peter’s BFF Ned) – hit social media with a coordinated campaign like only Marvel can do. . On Wednesday, they each posted a new still image from the movie with a title card giving a different name. Zendaya offered Spider-Man: Home Slice with the caption “I’m excited to announce the new Spider-Man title.” So proud of this one… FOS [Friends of Spider-Man] is back! “Holland has fallen Spider-Man: Home Phone, adding, “I’m very happy to announce the new Spider-Man title. I can’t wait for you to see what we’ve done. Love Atlanta. »Batalon? Spider-Man: Home-Wrecker. “We are so excited to share the TITLE of our new movie !!” he wrote. “🤩😝😱 Also enjoy this exclusive photo from the film, just an extra gift from us 😘.”

He was obviously a massive troll. While all of these headlines were hilarious, the internet’s spidey senses quickly alerted them that something was wrong. Even Amblin Entertainment, the company that made AND, the movie that made the phrase “Phone home” iconic, knew the jig was in place. “I went there, I did this, Web-Head,” the company tweeted. “(You can borrow our Speak & Spell if you need help building a communicator to phone Aunt May .;))” Marks! Make jokes on Twitter! What is it, 2015? Lol sigh.

Eventually, the cast revealed the real title. Riffing on Holland’s penchant for spoil his own movies, Marvel posted a video showing the star stepping out of director Jon Watts’ office and telling Batalon and Zendaya, “He gave us a false name again… I just don’t understand why he keeps doing this. “You do not understand? Batalon responds. “I feel like it’s pretty obvious that you’re messing things up.” “Your thing is to mess things up,” Zendaya adds. As the gang keep joking, they pass a whiteboard with dozens of headline ideas, and the real one written in big letters in the middle: Spider-Man: No Coming Home.

Here. It was fun. As soon as the video came out, people started dissecting every word and picture on the whiteboard trying to guess clues about the new movie. It was nice. The teasing and pretending were definitely troll moves, but the right kind – the kind that didn’t end in injury or psychological scars. Everyone found out not only the title of the new movie, but the release date – December 25 – as well, and no dogs were hurt in the process. I could say more, but it’s Friday, and it seems fair to leave you with a bit of good news.


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